Rafa
Merchandiser
Decides what gets shown.
About Rafa
Rafa curates your homepage, orders collections, picks the week's hero products, builds bundles, and plans seasonal pushes. His goal: every visitor sees the right thing first. He also handles content quality — writing descriptions, managing SEO copy, and keeping the brand voice consistent across every page of your store.
How Rafa Works
Step 01
Studies Your Store
Rafa studies your catalog, brand voice, and seasonal calendar to understand what matters to your customers right now.
Step 02
Curates the Lineup
He curates what goes where — homepage layout, collection order, featured products, bundles, and seasonal pushes.
Step 03
You Approve
You review his recommendations and approve the lineup. Nothing goes live until you say so.
Start working with Rafa
Let Rafa handle your merchandising so every visitor sees the right thing first.